"How do I make the most of the time I have here?"


Hi, I'm Kingshuk Mukherjee- my friends call me King.

I'm a full stack growth strategist and entrepreneur.

Over the last 5 years, I've helped new entrepreneurs, Wall Street Journal and New York Times best selling authors, consultants, dating coaches, stay at home moms and more, build profitable 6 figure businesses online. 

But this site is more than just marketing talk.

3 years ago, I read the 4 Hour Work Week, got inspired, and decided I was going to build a business that I could run from a laptop, travel indefinitely, live in France, race motorcycles in Italy, and live happily ever after.

And then came my reality check. When I set off building my first business, I got my ass handed to me by the fear, anxiety, and mental chaos that came with that decision.

I wasn't ready for entrepreneurship. No one told me about the emotional work.

Why The Courage Lab?


There's a gap between your intentions and your actions. You know those dreams you have of running a six-figure business from your laptop that you've been meaning to start since forever?
Or of walking up to that girl on campus and introducing yourself?

Yea. I know why you're stuck. It's not the technical skills. It's the emotional stuff.

You've probably never even heard of Emotional Work, to be honest. Steven Pressfield comes closest in his book "The War of Art," where he names the enemy "The Resistance."

So what is Emotional Work? It looks like work, but it's not hard technically. You can send an email or make a phone call. You can physically walk up to someone.

Super easy, right?

But what about when you have to send that email to someone incredibly successful who you really want to speak at your new event? What about cold calling a stranger with the prospect of rejection?  These are simple tasks mechanically. But emotionally...they're tough.

You might recognize some facets of emotional work: 

Managing self-doubt, insecurity, uncertainty. Procrastination. Acting in the face of a host of fears: failing, of saying the wrong thing and looking like a dickhead, of cold calling. Getting rejected. Learning to trust yourself and your decisions despite what everyone else is saying. Learning to examine your strengths and weaknesses. And the renewed daily battle to execute ruthlessly. 

Your ego is on the line. You risk rejection, failure, and humiliation. 

So you stay paralyzed, over analyzing, and stuck.

Ben Horowitz, the legendary investor and CEO had this to say about Emotional Work-

“By far the most difficult skill I learned as CEO was the ability to manage my own psychology. Organizational design, process design, metrics, hiring, and firing were all relatively straightforward skills to master compared with keeping my mind in check. I thought I was tough going into it, but I wasn’t tough. I was soft.

Over the years, I’ve spoken to hundreds of CEOs, all with the same experience. Nonetheless, very few people talk about it and I have never read anything on the topic. It’s like the fight club of management: The first rule of the CEO psychological meltdown is don’t talk about the psychological meltdown.”

Mastering the Emotional Work means it's all on you.

It means that owning that business problems are a reflection of your personal problems. Entrepreneurial setbacks are character setbacks. 

My biggest breakthrough was in understanding that becoming a better entrepreneur meant evolving who I was- not my blog, not my business card, or even my business idea.

In order to be dangerous in business, I'd have to become a stronger, more capable individual. 

And even if I knew what I had to do, I'd have to find the Courage to actually confront those new unknowns and make those changes.

So here's your call to action. If you're ready to start living on your terms and and build the life you know you should be living- join the newsletter and get my best content a few times a month.

Ray Dalio

Billionaire Hedgefund Manager & NYT Best Selling Author of Principles

Unless you want to have a life that is directed by others, you need to decide for yourself what to do and you need to have the courage to do it.

Seth Godin

Best Selling Author and Marketer

People get entrepreneurial block for only one reason. It is not because they are not qualified, it is not because they are not passionate- it is because they are afraid.


And you need to be clear with yourself about what you are afraid of, why you are afraid, whether you care enough to dance with that fear because it will never go away.

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